Does your sampling strategy surprise and delight?

We at the Handit2 Network take pride in offering a unique vehicle to deliver your product samples into the hands of highly targeted consumers. Venue-based sampling offers a setting where consumers are surprised and delighted to receive a sample relevant to their interests and lifestyle. Consumers receive the sample from the venue's staff, who act as brand ambassadors and are a resource for additional product information. 

        

       
Our approach offers several advantages over other sampling techniques:

• We surprise consumers - Consumers are delighted to receive an unexpected, yet highly relevant sample, provided to them in a place they know and trust. 
• We reach relevant consumers - We target offline environments where we know your target consumer is congregating in large numbers.
• We avoid freebie seekers - We reach unsuspecting consumers who are going about their normal day, not freebie seekers who register or otherwise go to great lengths just to get something (anything) for free. 
• We create buzz - We reach your target in buzz worthy places where they congregate, and encourage them to share their brand experience with their friends both offline and online.
• We don't waste samples - Anyone not interested in your sample can leave it for the next interested consumer.
• We spend your budget wisely - Our program is cost effective since multiple samples can be shipped to a single venue (minimizing shipping fees), and hired brand ambassadors are unnecessary (minimizing labor fees).

To learn more about how our promotions can surprise and delight your consumers, visit our website or send us an email. 

Give Your Brand its 'Senior Moment'

Here at the Handit2 Network, many of our clients invest in promotions that are aimed at reaching moms of young children, with the goal of reaching new families when they are formulating lifelong brand loyalties. Our Hand it to Mom channel is where we started our business in 2007, and moms continue to be our most important channel. 

It may come as a surprise to you that while moms are typically perceived as the 'person who makes home purchasing decisions', it is actually seniors (defined here as anyone over 50) who account for close to 50% of all CPG dollars spent. Despite this disproportionate amount of spending carried about by this demographic group, less than 5% of advertising dollars are currently spent targeting them (Nielsen & BoomAgers).

   

We've compiled some facts about the senior generation:

• There are lots of them. Americans age 50+ account for close to 100 million consumers and growing. By 2017, 50% of the U.S. adult population will be 50+. 
• They have money. Seniors have money and will spend it. Unlike previous older generations, this group grew up during a time of economic optimism. A culture of consumption remains with them.
• They are flexible. Seniors are no less willing to switch brands then other populations. In fact, they are very interested in products that improve their quality of life.
• They are online. This age group has adopted technology and social media, if nothing else to communicate with their children and grandchildren!
• They are active. Seniors live life to its fullest and are not going to let their advancing age slow them down. 

Our Hand it to Seniors channel reaches seniors while they are naturally going about their day. If you have a product seniors love, consider promoting your brand via our venue-based promotional services. We offer 3 key ways to reach the 50+ generation:  

• While they are exercising: reach seniors while they are participating in aquatics classes, fitness classes, and sports. We reach them at health clubs, rec centers, and country clubs.
• While they are socializing: reach seniors via senior activity centers and retirement communities. 
• While they are at the doctor: reach seniors while they are at the doctor or audiologist.

   

To learn more about how we can help you get your samples into the hands of seniors, visit www.handit2.com/seniors.php.

Handit2 Network Launches Photo Sharing

Interested in increasing your brand's earned media? The Handit2 Network's new photo sharing tools create a path for offline samplers to spread the word about their brand experience to their friends online, extending the reach and duration of your sampling promotion. Build authentic social engagement, exposure, likes, followers, and more! Here's how it works:

• Encourage consumers and venue staff to submit photos of your sampling program 'in action' via incentives such as a photo contest, a prize drawing, or a free coupon

• ​Photos are shared via Facebook, Instagram, Twitter, email, or web upload 

• Enjoy real-time digital access to all photos submitted; moderate and re-post the best photos to your brand's website and/or social media networks 

• Measure impressions and reward the best submissions and most influential evangelists

To learn more about how our sampling promotions can directly increase your brand’s earned media, contact us today.

Spotlight on Fitness

Do you have a product that appeals to fitness-minded people? The Handit2 Network offers many channels that reach consumers while they are exercising. Segment these channels by age, gender, or retailer proximity to zero in on the very best locations to promote your brand. 

Reach up to 4 million active consumers
Venue Type	Moms	Millennials	Women	Men	Seniors
Boxing Centers				•
Cheerleading	•	•
College Rec Centers		•
Country Clubs			•	•	•
Dance Classes	•	•	•
Gymnastics	•	•
Health Clubs		•	•	•	•
Intramurals		•
Martial Arts	•	•	•	•
Military Fitness				•
Organized Sports		•	•	•
Personal Trainers			•	•
Pilates		•	•		•
Rec Centers	•	•	•	•	•
Senior Classes					•
Swimming Pools	•	•	•	•	•
Yoga		•	•

The Handit2 Network has the knowledge and experience to craft a unique promotion catered to your brand and needs. Contact us today to learn more about how the Handit2 Network can help you get your product into the hands of active consumers.

A Twist on Shopper Marketing

The Handit2 Network offers a unique twist on traditional shopper marketing tactics. Instead of targeting shoppers while they are in the store (i.e. Walmart) or at home, we target nearby small business (i.e. daycares), with the goal of driving the small business's customers to a nearby Walmart to make a purchase. The advantage of this strategy over other sample/coupon distribution strategies is fourfold:

·  reach a highly targeted demographic group (in the case of daycare, virtually 100% moms)

·  reach them near stores where your product can be purchased

·  does not require a small fortune (as direct mail does) in shipping

·  avoid reaching...

o    the wrong demographic (in-store sampling poses a filtering problem -- if an older man asks for a sample meant for moms he will likely get one)

o    freebie seekers (all web-based opt-in programs inject non-loyal consumers into your ROI, making it more difficult for the effort to payout)

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This busy mom is encouraged to shop at
Walmart through account-specific coupons and
signage on display at her child's daycare. 

Hand it to Mom Case Study - Imagine a busy mom leaving work to pick up her toddler from daycare. As she steps into the daycare lobby, she is surprised to see an attractive display for a product that can simplify her busy life. She spends a few minutes chatting with the director and another parent about the product and eagerly takes a sample and coupon. The display mentions the product is available at Walmart and that store is right around the corner. She plans a trip to Walmart to buy it. 

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Features of the Handit2 Network shopper marketing model:

·  Ability to select sampling venues within a few miles of any retailer chain specified.

·  Ability to select venues that best attract your target demographic.

·  Hand a sample to a surprised, highly targeted group of consumers who are going about their typical day.

·  Drive incremental traffic to your retail partners using account-specific signage and/or coupons.

·  Avoid the freebie seekers who register online or seek out samples (ANY samples) at the store because they are free.

Reaching Moms of Infants

Do you have a great product targeted to the moms of infants? Historically, the Handit2 Network’s Hand it to Mom offering has focused primarily on reaching moms of young children through daycare centers and pediatrician offices nationwide. Over the past three years we have expanded our network to include other highly targeted venues reaching moms of infants including: 

Mom happily accepts a product sample
at the end of a Mommy & Me fitness class.

1.  Daycare centers with infant rooms 
2.  Pediatrician offices 
3.  Birth centers 
4.  Diaper services 
5.  Mommy & Me classes 

             - Fitness

             - Baby yoga

             - Baby massage

             - Infant music

             - Infant swimming

             - Breastfeeding classes and consultants

             - Many more

These venues are eager to receive your sample or coupon to distribute to their customers.  They can be segmented by proximity to key retailers, by household income level, and/or by other demographic or geographic parameters to ensure your samples/coupons are put directly into the hands of your ideal consumer – Mom – in the locations that make the most sense for your business.

This mom and baby team receive a 
sample after their swimming class.