Back to School Efforts Not Just at School

When a brand marketer thinks about a back to school effort targeting moms or college age students, school initiatives such as the following often come to mind:

• Experiential events at the school/on campus
• PTA-endorsed activities
• Bookstore sampling
• University sports or facilities sponsorship
• Hiring on campus ambassadors to rep your products                         

 

 

In addition to the above on-campus efforts, the Handit2 Network has an alternative strategy that will set you free from the cluttered school environment, yet still help you reach this coveted demographic:
 

Target relevant venues not on-campus, but immediately nearby.

 

Here’s how it works:

• Identify the businesses/amenities nearby that attract your type of consumer
  • health clubs?
  • hair salons/barber shops?
  • yoga studios?
  • climbing gyms?
  • swimming pools?
  • tanning salons?
  • bars?
  • restaurants?
  • coffee shops?
  • [somewhere else?]
• Identify the schools you want to target.  Sort by...
  • geography
  • enrollment/school size
  • student age
  • school type
    • public vs private
    • religious vs secular
    • gender
• Draw a 1 mile ring around each school
• Target the relevant venues you have specified within each 1 mile ring
   

 

Most Handit2 Network campaigns include a geotargeting component.  In addition to targeting schools, we can also geotarget around…

• A particular retail chain (Walgreens, Publix, etc)
• A random assortment of independent pharmacies and/or natural foods stores that carry your product
• Tour venues/locations
• Really any other network of locations that are relevant to you

 

If you are interested in a back to school effort or have another geotargeted initiative in mind, email us at info@handit2.com or call 303-532-4437.

Handit2 Network Launches Hand it to Yogis

Reach Consumers Predisposed to Purchasing Natural Products

March 7, 2016 - NATURAL PRODUCTS EXPO, ANAHEIM, CA - Fitness trends typically come and  go, but apparently there is no stopping yoga.  A recent Yoga Journal study found that there are now  37 million Americans practicing yoga, or ~11.6% of the US population, up from 20 million in 2012. With so many styles and methods (including power yoga, hot yoga, bikram, ashtanga, vinyasa, kripalu, anurara, kundalini, sivananda and more), there is a yoga style for every taste. Rooted in ancient tradition, yoga is widely known for improving health and promoting relaxation.  

Yoga participants are 72% women, 28% men (source).  They are predisposed to purchasing natural products and are particularly attuned to social and environmental issues.  Over 50% of yogis prefer to eat sustainable foods and live green (compared to a third of non-yogis). Nearly 50% of all yoga participants report donating time to their communities compared to just 26% of non-yoga participants (source).

While 43% of all yogis in the US practice at home, 57% (or 21 million) practice in a yoga studio, health club, or community rec center (source). There is also a thriving industry around yoga conferences, festivals, retreat centers, and teacher training events.  While many think of yoga as a solo endeavor and the antithesis of competitive, there is a competitive yoga scene too.

Hand it to Yogis can help you promote your brand to the coveted yoga demographic.  All-in, we can distribute 500,000 samples through our USA network of yoga studios, health clubs, community rec centers, and retreat centers (we can distribute another 50,000 samples to yogis in Canada too). Through partnerships we are also able to distribute samples at yoga conferences, festivals, and teacher training events.  

If you are interested in promoting your brand to yogis, let us know by emailing us at info@handit2.com or calling us at 303-532-4437.

Are you going to the Natural Products Expo in Anaheim? 

The Handit2 Network will be there.  If you'd like to meet at the show between March 10 and March 13 we'd love to meet with you!  Email us at info@handit2.com or or call 303-532-4437.