Does your sampling strategy surprise and delight?

We at the Handit2 Network take pride in offering a unique vehicle to deliver your product samples into the hands of highly targeted consumers. Venue-based sampling offers a setting where consumers are surprised and delighted to receive a sample relevant to their interests and lifestyle. Consumers receive the sample from the venue's staff, who act as brand ambassadors and are a resource for additional product information. 

        

       
Our approach offers several advantages over other sampling techniques:

• We surprise consumers - Consumers are delighted to receive an unexpected, yet highly relevant sample, provided to them in a place they know and trust. 
• We reach relevant consumers - We target offline environments where we know your target consumer is congregating in large numbers.
• We avoid freebie seekers - We reach unsuspecting consumers who are going about their normal day, not freebie seekers who register or otherwise go to great lengths just to get something (anything) for free. 
• We create buzz - We reach your target in buzz worthy places where they congregate, and encourage them to share their brand experience with their friends both offline and online.
• We don't waste samples - Anyone not interested in your sample can leave it for the next interested consumer.
• We spend your budget wisely - Our program is cost effective since multiple samples can be shipped to a single venue (minimizing shipping fees), and hired brand ambassadors are unnecessary (minimizing labor fees).

To learn more about how our promotions can surprise and delight your consumers, visit our website or send us an email. 

Spotlight on Fitness

Do you have a product that appeals to fitness-minded people? The Handit2 Network offers many channels that reach consumers while they are exercising. Segment these channels by age, gender, or retailer proximity to zero in on the very best locations to promote your brand. 

Reach up to 4 million active consumers
Venue Type	Moms	Millennials	Women	Men	Seniors
Boxing Centers				•
Cheerleading	•	•
College Rec Centers		•
Country Clubs			•	•	•
Dance Classes	•	•	•
Gymnastics	•	•
Health Clubs		•	•	•	•
Intramurals		•
Martial Arts	•	•	•	•
Military Fitness				•
Organized Sports		•	•	•
Personal Trainers			•	•
Pilates		•	•		•
Rec Centers	•	•	•	•	•
Senior Classes					•
Swimming Pools	•	•	•	•	•
Yoga		•	•

The Handit2 Network has the knowledge and experience to craft a unique promotion catered to your brand and needs. Contact us today to learn more about how the Handit2 Network can help you get your product into the hands of active consumers.

A Twist on Shopper Marketing

The Handit2 Network offers a unique twist on traditional shopper marketing tactics. Instead of targeting shoppers while they are in the store (i.e. Walmart) or at home, we target nearby small business (i.e. daycares), with the goal of driving the small business's customers to a nearby Walmart to make a purchase. The advantage of this strategy over other sample/coupon distribution strategies is fourfold:

·  reach a highly targeted demographic group (in the case of daycare, virtually 100% moms)

·  reach them near stores where your product can be purchased

·  does not require a small fortune (as direct mail does) in shipping

·  avoid reaching...

o    the wrong demographic (in-store sampling poses a filtering problem -- if an older man asks for a sample meant for moms he will likely get one)

o    freebie seekers (all web-based opt-in programs inject non-loyal consumers into your ROI, making it more difficult for the effort to payout)

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This busy mom is encouraged to shop at
Walmart through account-specific coupons and
signage on display at her child's daycare. 

Hand it to Mom Case Study - Imagine a busy mom leaving work to pick up her toddler from daycare. As she steps into the daycare lobby, she is surprised to see an attractive display for a product that can simplify her busy life. She spends a few minutes chatting with the director and another parent about the product and eagerly takes a sample and coupon. The display mentions the product is available at Walmart and that store is right around the corner. She plans a trip to Walmart to buy it. 

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Features of the Handit2 Network shopper marketing model:

·  Ability to select sampling venues within a few miles of any retailer chain specified.

·  Ability to select venues that best attract your target demographic.

·  Hand a sample to a surprised, highly targeted group of consumers who are going about their typical day.

·  Drive incremental traffic to your retail partners using account-specific signage and/or coupons.

·  Avoid the freebie seekers who register online or seek out samples (ANY samples) at the store because they are free.