Give Your Brand its 'Senior Moment'

Here at the Handit2 Network, many of our clients invest in promotions that are aimed at reaching moms of young children, with the goal of reaching new families when they are formulating lifelong brand loyalties. Our Hand it to Mom channel is where we started our business in 2007, and moms continue to be our most important channel. 

It may come as a surprise to you that while moms are typically perceived as the 'person who makes home purchasing decisions', it is actually seniors (defined here as anyone over 50) who account for close to 50% of all CPG dollars spent. Despite this disproportionate amount of spending carried about by this demographic group, less than 5% of advertising dollars are currently spent targeting them (Nielsen & BoomAgers).

   

We've compiled some facts about the senior generation:

• There are lots of them. Americans age 50+ account for close to 100 million consumers and growing. By 2017, 50% of the U.S. adult population will be 50+. 
• They have money. Seniors have money and will spend it. Unlike previous older generations, this group grew up during a time of economic optimism. A culture of consumption remains with them.
• They are flexible. Seniors are no less willing to switch brands then other populations. In fact, they are very interested in products that improve their quality of life.
• They are online. This age group has adopted technology and social media, if nothing else to communicate with their children and grandchildren!
• They are active. Seniors live life to its fullest and are not going to let their advancing age slow them down. 

Our Hand it to Seniors channel reaches seniors while they are naturally going about their day. If you have a product seniors love, consider promoting your brand via our venue-based promotional services. We offer 3 key ways to reach the 50+ generation:  

• While they are exercising: reach seniors while they are participating in aquatics classes, fitness classes, and sports. We reach them at health clubs, rec centers, and country clubs.
• While they are socializing: reach seniors via senior activity centers and retirement communities. 
• While they are at the doctor: reach seniors while they are at the doctor or audiologist.

   

To learn more about how we can help you get your samples into the hands of seniors, visit www.handit2.com/seniors.php.