A Twist on Shopper Marketing

The Handit2 Network offers a unique twist on traditional shopper marketing tactics. Instead of targeting shoppers while they are in the store (i.e. Walmart) or at home, we target nearby small business (i.e. daycares), with the goal of driving the small business's customers to a nearby Walmart to make a purchase. The advantage of this strategy over other sample/coupon distribution strategies is fourfold:

·  reach a highly targeted demographic group (in the case of daycare, virtually 100% moms)

·  reach them near stores where your product can be purchased

·  does not require a small fortune (as direct mail does) in shipping

·  avoid reaching...

o    the wrong demographic (in-store sampling poses a filtering problem -- if an older man asks for a sample meant for moms he will likely get one)

o    freebie seekers (all web-based opt-in programs inject non-loyal consumers into your ROI, making it more difficult for the effort to payout)

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This busy mom is encouraged to shop at
Walmart through account-specific coupons and
signage on display at her child's daycare. 

Hand it to Mom Case Study - Imagine a busy mom leaving work to pick up her toddler from daycare. As she steps into the daycare lobby, she is surprised to see an attractive display for a product that can simplify her busy life. She spends a few minutes chatting with the director and another parent about the product and eagerly takes a sample and coupon. The display mentions the product is available at Walmart and that store is right around the corner. She plans a trip to Walmart to buy it. 

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Features of the Handit2 Network shopper marketing model:

·  Ability to select sampling venues within a few miles of any retailer chain specified.

·  Ability to select venues that best attract your target demographic.

·  Hand a sample to a surprised, highly targeted group of consumers who are going about their typical day.

·  Drive incremental traffic to your retail partners using account-specific signage and/or coupons.

·  Avoid the freebie seekers who register online or seek out samples (ANY samples) at the store because they are free.