Wednesday, May 16, 2018

Amp Up Your Street Efforts

Getting samples into the hands of your target consumers is a massive challenge. Brand ambassadors are a great way to sample to consumers 1:1, but these tactics have budget and/or geographic limitations.
The Handit2 team is here to complement your event, sponsorship, demo, and street team efforts. We offer sampling programs that get your brand into the hands of consumers efficiently via small businesses or organizations (such as daycares, health clubs, senior centers, etc) -- places where your target is already congregating, and where a person of influence already has a relationship with your target consumer.
Get in front of consumers to forge a relationship that will last a lifetime.
A well executed sampling program makes a consumer impact no other marketing strategy can achieve.
With Handit2, you can:
  • Reach A Broader Geography - For example, your ambassadors can focus on key cities, while Handit2 can focuses on an entire region.
  • Expand Exposure In More Intimate Settings - While your ambassadors focus on the large events, Handit2 can focus on individual yoga studios, for example.
Sampling is the #1 way to drive trial and purchase with potential consumers. Contact us today to learn about how we can add value to your existing grassroots marketing plan!
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Thursday, February 1, 2018

Sample to Pickleballers!
Pickleball! The new, exciting game with a funny name. Pickleball is a combination of tennis, badminton and ping pong with playful rules and vocabulary. More forgiving than tennis, pickleball is accessible to all ages and skill levels.
Pickleball is sweeping the nation!
According to the United States Sports and Fitness Industry Association (SFIA), Pickleball has around 2.5 million players, with 75% of core players aged 55+. Active Boomers love this game, which is just as much about socialization as it is competition.

Why sample to Pickleballers?

  • Active Adults with a healthy lifestyle
  • Socially minded individuals who share their experiences on and off the court
What kinds of products are Pickleballers in to?
  • Sunscreen, pain salves or balms
  • Snacks, sports drinks, water enhancers
  • Household products
Contact us today to reach this burgeoning, fun-loving audience.

Psst: If you don't think pickleball is your thing; how about yoga, moms, or pet lovers? The Handit2 Network is well versed in these targets as well.