Amp Up Your Street Efforts

Getting samples into the hands of your target consumers is a massive challenge. Brand ambassadors are a great way to sample to consumers 1:1, but these tactics have budget and/or geographic limitations. The Handit2 team is here to complement your event, sponsorship, demo, and street team efforts. We offer sampling programs that get your brand into the hands of consumers efficiently via small businesses or organizations (such as daycares, health clubs, senior centers, etc) -- places where your target is already congregating, and where a person of influence already has a relationship with your target consumer.

Get in front of consumers to forge a relationship that will last a lifetime. A well executed sampling program makes a consumer impact no other marketing strategy can achieve. With Handit2, you can: Reach A Broader Geography - For example, your ambassadors can focus on key cities, while Handit2 can focuses on an entire region. Expand Exposure In More Intimate Settings - While your ambassadors focus on the large events, Handit2 can focus on individual yoga studios, for example. Sampling is the #1 way to drive trial and purchase with potential consumers. Contact us today to learn about how we can add value to your existing grassroots marketing plan! View Our One-Pager

Sample to Pickleballers!

Pickleball! The new, exciting game with a funny name. Pickleball is a combination of tennis, badminton and ping pong with playful rules and vocabulary. More forgiving than tennis, pickleball is accessible to all ages and skill levels.

Pickleball is sweeping the nation!

According to the United States Sports and Fitness Industry Association (SFIA), Pickleball has around 2.5 million players, with 75% of core players aged 55+. Active Boomers love this game, which is just as much about socialization as it is competition. Why sample to Pickleballers? Active Adults with a healthy lifestyle Socially minded individuals who share their experiences on and off the court

What kinds of products are Pickleballers in to? Sunscreen, pain salves or balms Snacks, sports drinks, water enhancers Household products

Contact us today to reach this burgeoning, fun-loving audience. Psst: If you don't think pickleball is your thing; how about yoga, moms, or pet lovers? The Handit2 Network is well versed in these targets as well.

Does Your Brand Have a Season?

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At the Handit2 Network, we understand that timing is everything -- you want your product placed in the hands of the right consumers at the right time. With 2018 quickly approaching, here are some big picture ways of looking at the coming year -- themes and seasons when consumers might be more receptive to your brand or product category.

Spring at the gym. Summer camps and events. SPRING Cleaning brands! While moms are preparing for their spring cleaning binge, this is your chance to introduce them to a new or better solution. Is your brand a sunscreen? Get your brand in the hands of your targeted consumer before they commit to a purchase for the summer season. With bikini season approaching, consider targeting health and vanity-conscious consumers at thousands of spas nationwide. May is Mental Health Awareness Month. If you have a healthy snack, or a product that otherwise brings sanity or peace to people’s lives, we’d love to discuss it! SUMMER School’s out and both kids and parent routines often change dramatically. Distribute your samples at thousands of summer camps, swimming pools, or other busy summertime venues to connect with parents and/or their kids. If you have brand ambassadors out in the field during the summer, leverage Handit2’s extensive network of venues to expand your presence beyond where your ambassadors can reach. For instance your ambassadors could focus on the downtown areas, while Handit2 can manage sampling in the suburbs. We can also accommodate frozen or refrigerated treats, a perfect surprise on a hot day. Fall means Back to School! Reach customers in the Winter. FALL It's back to school time! Very often, that means new kids (and parents) in new places, making it a perfect situation for a brand looking to convert new users. Winter is coming! Sample your cold/flu remedy before sickness strikes. November is Men's Health Awareness Month. Reach men with samples in health clubs, fire & police stations, rock climbing gyms, martial arts classes, urologist offices and more. WINTER Gyms and health clubs are notoriously busy at the beginning of each year with droves of new members. Place your product in front of these eager consumers actively looking for help on their fitness journey. February is Children's Dental Health Month. We have access to thousands of oral care professionals where your product will not only be featured but, in many cases, recommended by a professional. Our goal is to help your brand gain new customers by running promotions that fit seamlessly with our partner venues’ business, and with the lifestyle of their customers. If you would like to explore opportunities for your brand for the upcoming year, reply to this email or call us at 303-532-5695.

'Out-of-the-Box' Sampling

Is your target demographic challenging to reach? Are you looking for new, creative, innovative ways to reach your target consumer? Are you trying to ‘reframe’ your brand’s positioning within a certain niche market?

Tattoo Shop

 

 

 

Climbing Wall

 

Getting your brand in the hands of your target consumer can sometimes be tricky. Many marketers have a tendency to focus their efforts on reaching the most obvious and largest concentrations of potential buyers. While this strategy can lead to success for some brands, it often leads to the cluttering of mass market channels, with smaller brands being out spent, and niche consumers being under served.

At the Handit2 Network, we serve brands both big and small looking to reach a specific set of consumers in places where samples aren’t always encountered. By using our targeted venue-based sampling approach, brands can grab the attention of their target demographic in an unexpected, relevant location that is part of that consumer’s everyday life.

If you would like to discuss sampling to a niche demographic via one of our tried and true channels (daycare centers, health clubs, yoga studios, many more), or if you’re interested in building a brand new channel (co-working spaces to reach white collar millennials anyone?) reply to this email or call us at 303-532-5695.

 

View Our One-Pager

Back to School Sampling to Moms

It’s summer everyone! As we’re all enjoying the weather and wanting to make the most of the season, before we know it time will come to send the kids off to school. This means that parents everywhere will go to retailers in droves looking for anything that will keep their little ones happy this coming school year. We at the Handit2 Network are thrilled to bring exciting sampling opportunities to brands looking to reach moms for their upcoming back-to-school trek. By leveraging our existing relationships with preschools, daycare centers, schools, tutoring centers, libraries, pediatricians, kid fitness facilities, yoga studios, and many other places moms congregate, we can provide your brand maximum visibility among moms of school-age children. Sampling to this demographic can be particularly effective because moms have proven to be stronger-than-average advocates for brands we have sampled in the past. Moms are so busy that giving them free product in places already a part of their routine saves them in finding solutions to their family's needs and makes them more likely to recommend your brand to their peers. Along with the desirable mom demographic, we find the fall timing highly effective for brands looking to sample. Back-to-school (September/October) is a time when parents are particularly receptive to anything new (to them) on the market. Whether their kids are getting older, more kids are joining the family, or family needs just happen to be changing, this time of year is exceedingly important for brands who want to gain mom's attention. By including sampling in your fall marketing strategy, you can help cut through the noise of the products on store shelves and start building a relationship with mom that will last. If you are interested in promoting your brand with expecting moms, new moms, moms of school age children, or one of the many other channels we offer, email us at hello@handit2.com or call us at 303-532-5695.

Handit2 Network Launches 2 New Mom Channels

	Today the Handit2 Network is excited to announce the launch of two new Hand it to Mom channels that will place your product in the hands of coveted prenatal and new moms: PRENATAL YOGA - Leveraging our existing relationships with yoga studios, health clubs, rec centers, and birth practitioners, our new prenatal yoga channel reaches upscale pregnant women across a variety of venue types. The prenatal yoga channel is ideal for brands targeting upper income women beginning their motherhood journey. PUMP ROOMS (BREASTFEEDING ROOMS) - The Affordable Care Act requires that all employers with 50+ employees set aside a physical location other than a bathroom (as well as reasonable break time) where female employees can breastfeed and/or pump breast milk.  This development is a huge win for nursing mothers everywhere.  It also provides a unique opportunity for product sampling for those brands interested in reaching new moms, at a moment when these moms have time to try the product and discuss it with other like-minded women. As one of the leading product sampling agencies in the nation, the Handit2 Network is committed to providing our clients with unique, innovative, and effective solutions to drive trial and awareness. Our goal is to provide our clients with the tools to reach prized and engaged consumers in unexpected places where they live, work and play.  If you are interested in promoting your brand with pregnant women, new moms, or one of the many other channels we offer listed below, reply to this email or call us at 303-532-5695. Hand it to Mom - daycare centers, preschools, pediatricians, OB-GYNs, ultrasound facilities, prenatal yoga, birth centers, WIC facilities, childbirth classes, newborn care classes, lactation classes, workplace pump rooms, midwives & doulas, mommy & me classes, kid fitness, elementary schools, camps, birthday party venues, boys & girls clubs, music/theater venues, dentists, family doctors, WIC facilities Hand it to Millennials - college rec centers, college health clinics, health clubs, rock climbing gyms, yoga studios, dance & ballet studios, spin studios, swimming pools, tutoring centers, gymnastics, martial arts, cheerleading Hand it to Women - hair salons, nail salons, tanning salons, dance studios, OB-GYNs, spas, women-only health clubs, yoga studios, barre classes, pilates, dietitians & nutritionists, weight loss centers, acupuncturists, dermatologists, cosmetic surgeons, chiropractors, cooking classes, hair removal / electrolysis, massage therapists Hand it to Men - health clubs, martial arts studios, barber shops, boot camps, military fitness facilities, extreme fitness classes, boxing centers, urologists, police stations, fire stations Hand it to Seniors - senior centers, retirement communities, senior classes, country clubs, churches, audiologists, cardiologists, health clinics Hand it to Athletes - health clubs, dance studios, community rec centers, martial arts studios, yoga studios, pilates, military fitness facilities, boot camps, extreme fitness classes, sports medicine, physical therapy, personal trainers, muscle gyms, racquet sports, swimming pools Hand it to Pet Owners - Kennels, animal shelters, pet friendly hotels, pet adoption agencies, veterinarians, pet hospitals, pet grooming, pet training
	Follow Us                   Handit2 Network LLC | 303-532-5695 | hello@handit2.com | 8892 Gray Fox Dr, Evergreen, CO 80439 | www.handit2.com

Back to School Efforts Not Just at School

When a brand marketer thinks about a back to school effort targeting moms or college age students, school initiatives such as the following often come to mind:

• Experiential events at the school/on campus
• PTA-endorsed activities
• Bookstore sampling
• University sports or facilities sponsorship
• Hiring on campus ambassadors to rep your products                         

 

 

In addition to the above on-campus efforts, the Handit2 Network has an alternative strategy that will set you free from the cluttered school environment, yet still help you reach this coveted demographic:
 

Target relevant venues not on-campus, but immediately nearby.

 

Here’s how it works:

• Identify the businesses/amenities nearby that attract your type of consumer
  • health clubs?
  • hair salons/barber shops?
  • yoga studios?
  • climbing gyms?
  • swimming pools?
  • tanning salons?
  • bars?
  • restaurants?
  • coffee shops?
  • [somewhere else?]
• Identify the schools you want to target.  Sort by...
  • geography
  • enrollment/school size
  • student age
  • school type
    • public vs private
    • religious vs secular
    • gender
• Draw a 1 mile ring around each school
• Target the relevant venues you have specified within each 1 mile ring
   

 

Most Handit2 Network campaigns include a geotargeting component.  In addition to targeting schools, we can also geotarget around…

• A particular retail chain (Walgreens, Publix, etc)
• A random assortment of independent pharmacies and/or natural foods stores that carry your product
• Tour venues/locations
• Really any other network of locations that are relevant to you

 

If you are interested in a back to school effort or have another geotargeted initiative in mind, email us at info@handit2.com or call 303-532-4437.