Back to School Sampling to Moms

It’s summer everyone! As we’re all enjoying the weather and wanting to make the most of the season, before we know it time will come to send the kids off to school. This means that parents everywhere will go to retailers in droves looking for anything that will keep their little ones happy this coming school year. We at the Handit2 Network are thrilled to bring exciting sampling opportunities to brands looking to reach moms for their upcoming back-to-school trek. By leveraging our existing relationships with preschools, daycare centers, schools, tutoring centers, libraries, pediatricians, kid fitness facilities, yoga studios, and many other places moms congregate, we can provide your brand maximum visibility among moms of school-age children. Sampling to this demographic can be particularly effective because moms have proven to be stronger-than-average advocates for brands we have sampled in the past. Moms are so busy that giving them free product in places already a part of their routine saves them in finding solutions to their family's needs and makes them more likely to recommend your brand to their peers. Along with the desirable mom demographic, we find the fall timing highly effective for brands looking to sample. Back-to-school (September/October) is a time when parents are particularly receptive to anything new (to them) on the market. Whether their kids are getting older, more kids are joining the family, or family needs just happen to be changing, this time of year is exceedingly important for brands who want to gain mom's attention. By including sampling in your fall marketing strategy, you can help cut through the noise of the products on store shelves and start building a relationship with mom that will last. If you are interested in promoting your brand with expecting moms, new moms, moms of school age children, or one of the many other channels we offer, email us at hello@handit2.com or call us at 303-532-5695.