Back to School Efforts Not Just at School

When a brand marketer thinks about a back to school effort targeting moms or college age students, school initiatives such as the following often come to mind:

• Experiential events at the school/on campus
• PTA-endorsed activities
• Bookstore sampling
• University sports or facilities sponsorship
• Hiring on campus ambassadors to rep your products                         

 

 

In addition to the above on-campus efforts, the Handit2 Network has an alternative strategy that will set you free from the cluttered school environment, yet still help you reach this coveted demographic:
 

Target relevant venues not on-campus, but immediately nearby.

 

Here’s how it works:

• Identify the businesses/amenities nearby that attract your type of consumer
  • health clubs?
  • hair salons/barber shops?
  • yoga studios?
  • climbing gyms?
  • swimming pools?
  • tanning salons?
  • bars?
  • restaurants?
  • coffee shops?
  • [somewhere else?]
• Identify the schools you want to target.  Sort by...
  • geography
  • enrollment/school size
  • student age
  • school type
    • public vs private
    • religious vs secular
    • gender
• Draw a 1 mile ring around each school
• Target the relevant venues you have specified within each 1 mile ring
   

 

Most Handit2 Network campaigns include a geotargeting component.  In addition to targeting schools, we can also geotarget around…

• A particular retail chain (Walgreens, Publix, etc)
• A random assortment of independent pharmacies and/or natural foods stores that carry your product
• Tour venues/locations
• Really any other network of locations that are relevant to you

 

If you are interested in a back to school effort or have another geotargeted initiative in mind, email us at info@handit2.com or call 303-532-4437.