Back-to-school shopping (from preschool all the way through college) is the second largest retail event for merchants behind winter holidays (www.nchannel.com). Some 15 percent of shoppers said that a full 100 percent of their back-to-school purchases were influenced by coupons, sales, and promotions (www.statista.com). With the school shopping season starting in August, now is the time for your brand to leverage this opportunity.
The National Retail Federation’s latest survey shows optimistic back-to-school spending trends with 29 percent of households with school-age kids planning to spend more money than last year on back-to-school purchases (www.nfr.com). In addition to school supplies and clothing, moms are making purchasing decisions for items such as: classroom supplies, lunchbox staples, after school snacks, diaper bag/backpack necessities, etc.
One way to take advantage of this trend is to reach mom before she makes her purchasing decisions. Our sampling programs allow brands to reach moms in places where they naturally congregate such as: daycare centers/preschools, schools, summer camps, rec centers, kids fitness facilities (swimming, gymnastics, dance, martial arts), boys & girls clubs, pediatrician offices, and others.
If you are interested in taking advantage of our unique approach to reaching mom, email us at info@handit2.com or call 303-532-4437.
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