Millennials are defined as the generation born between the early 1980s and the early 2000s (in other words currently ages 10 to 35). They are well-educated, opinionated and digitally-savvy. Millennials are very team-oriented and band together to socialize. Millennials will overtake Baby Boomers this year as the nation’s largest living generation in the U.S. with 75.3 million members, according to recent population projections released by the U.S. Census Bureau (pewresearch.org). How can marketers capture their attention?
Their extremely social mindset means that millennials have different (and higher) expectations regarding the way brands engage with them and deliver on customer experience (Huffington Post). It is very important to understand the social component when marketing to millennials; they log into their social media accounts 3 to 4 times on average each day, sharing comments and experiences with their friends. Millennials are taking their need to be social into the fitness world too by engaging in group fitness. The communal environment is very important to them when it comes to working out. Millennials favor togetherness over competition.
Our Hand it to Millennials channel can help your brand reach millennials via our venue-based sampling services. Reach millennials in group exercise classes such as high intensity interval training, aerial fitness, indoor skydiving, indoor rock climbing, stadium cycling, yoga and martial arts. We can also reach millennials in places such as health clubs and college rec centers.
If you are interested in sampling your brand to millennials, email us at info@handit2.com or call 303-532-4437.
No comments:
Post a Comment