Friday, August 29, 2014

Handit2 Network Launches Venue-Based Sampling in Canada

The Handit2 Network has expanded it's venue-based sampling services to Canada.  Some quick facts about venue-based sampling in Canada:
  • With 35.4 million citizens, the Canadian market is about 1/9th the size of the USA's 318.5 million. (Source
  • Two-thirds of all Canadians live within 60 miles (100 km) of the US border (Source)
  • Canadian venue counts for some of our more popular sampling channels in the USA include the following:
    • 25,000 hair salons
    • 11,000 daycare centers and preschools
    • 7,000 massage therapists
    • 3,000 barber shops
    • 3,000 health clubs
    • 3,000 nail salons
    • 2,500 rec centers
    • 2,200 senior centers and senior living facilities
    • 2,000 colleges
    • 2,000 tanning salons
    • 2,000 spas
    • 1,800 dance studios
    • 1,500 martial arts studios
    • 1,000 summer camps
  • Venue-based sampling in Canada is open to food, beverage, and beauty products.  Note that drug sampling is not legal in Canada (Source)
For information about sampling your brand to a customized, targeted group of consumers in Canadareply to this email or call me at 303-674-0651.

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