Handit2 Network Launches 'Hand it to Stoners'

The Handit2 Network (based in Colorado), is launching a new sampling channel leveraging its geographic proximity to a quickly growing consumer segment, marijuana dispensary customers.

Our new Hand it to Stoners channel provides brands with targeted access to consumers who enjoy cannabis. They are an ideal demographic for sampling munchies. "We sell as many snacks as we do cannabis" says owner John Vangrow of The Pot Shop in Denver. "Sampling munchies would reach my customers right at the moment of need."

Colorado is home to more than 500 medical marijuana dispensaries and 150 retail stores, with more opening every month. Washington State is the 2nd state to legalize recreational marijuana with retail stores opening later this year. Projected recreation marijuana sales in Colorado alone are expected to reach $578 million in 2014 per Bloomberg.

Is there any demographic we can't reach? For information about sampling your brand to a customized, targeted group of consumers, visit our website.