Winter Sampling - Increase Trial While Your Competitors are Hibernating

Handit2 Winter Sampling - Increase Trial While Your Competitors are Hibernating

As the winter approaches many brands go into hibernation with their sampling execution; the brand team is content to wait out the cold weather while they plan their experiential sampling activities for next summer. While this is an understandable phenomenon, we encourage you to think about venue-based sampling as an innovative way to increase trial of your brand in venues that are in some cases at their busiest during the winter months.  With fewer people on vacation and fewer people outside, venue-based sampling during the winter months maximizes your reach in an environment with a roof overhead that is sheltered from the harsh elements outside.
Here are some examples of prime winter sampling opportunities with the Handit2 Network:

Fitness Enthusiasts - With New Year’s resolutions ringing in their ears, many consumers flock to health clubs, dance centers, martial arts centers, and ‘boot camps’ during the winter months.  Take advantage of this natural influx of new faces by sampling your product in fitness-oriented venues while the temperatures are low outside.

Moms - Daycares, preschools, and schools are back to the routine after the holidays, making them a prime location for winter sampling.  If your target is the mom of very young children, births keep happening regardless of the season!  Locations such as birth centers, childbirth classes, and OB-GYNs are great places to reach pre- and post-natal moms during the winter months.

Seniors - Senior centers, senior activities (typically at rec centers or community centers), country clubs, and retirement communities all provide fantastic opportunities for brands to reach seniors while they are recreating.  During the winter months a larger percent of senior activities happen in the ‘sun belt’ including Florida, Arizona, and southern California.

Pet Owners - Pets are adopted, boarded, and cared for all year including the winter months.  Winter sampling at kennels, veterinarians, pet hospitals and pet groomers provide a unique opportunity to reach pet owners at the moment they are taking care of their pet.

Women - Yoga centers, pilates centers, hair salons and spas all provide targeted, busy winter environments for sampling.

Men - Barber shops, health clubs, racquet clubs, and ‘medical offices for males’ (such as urology) provide unique opportunities for brands to reach men during the winter months.

If you are interested in increasing trial of your brand this coming winter let us know by replying to this email, or calling us at 303-532-4437