Spotlight on Moms with Infants

[The Handit2 Network specializes in reaching any niche demographic no matter how unusual or obscure. For a complete list of our existing channels click here.] 
In an effort to reach moms in more and more relevant places, we are thrilled to announce the expansion of our Hand it to Mom offerings to three channels that reach moms of infants: labor/delivery facilities; daycare facilities with infant rooms; and 'mommy & me classes'.
Labor/Delivery Facilities - Reach brand new parents when they are leaving the hospital/birth center with their newborn!  The birth of a newborn offers a fantastic opportunity for marketers to reach new parents when they first begin to formulate parenting brand decisions.  Hospital labor/delivery units and birth centers provide unique 'first points of entry' in reaching these parents.  All Hand it to Mom sampling opportunities are 'solo', i.e. we will reach out to labor/delivery facilities on behalf of your brand (and your brand only) and request that facility managers opt-in to participate in the sampling program.  Your samples will be distributed via the nursing desk, by hand by support staff, and/or via each facility's existing procedures when discharging new parents with their newborn. 
Daycare Centers with Infant Rooms -  Daycare centers and preschools have both been core channels for the Handit2 Network since our inception.  These channels provide marketers with the opportunity to reach the parents of toddlers (age 2-5) in a highly targeted, controlled environment, where every parent visits twice a day, and every parent has a mailbox! 
But what if your target is moms with children younger than age 2?  Approximately 10% of all daycare centers nationwide are licensed for infant care, with the typical license good for 12 to 24 children age 2 or younger.  Over the past four years we have been tracking 'infant care licensing' information for daycares nationwide, allowing us to offer 'infant daycare' as a channel for sampling.  While the number of infant parents reached per venue is quite low, the targeting is exceptional, as you will reach 100% parents of infants via this channel.  Your samples will be distributed via the front desk, by hand by support staff, and/or via parent mailboxes. 
Mommy & Me Classes - This channel offers access to moms while they are participating in a wide variety of classes/activities with their infant, including kid fitness, mommy fitness, swimming, yoga, breastfeeding, music, arts/crafts, and many more.  The venues that host these events include standalone kid fitness centers (see My Gym above), baby boutiques, YMCAs, JCCs, community rec centers, and public pools to name a few.  Your samples will be distributed via the front desk, check-in area, and/or via class instructors. 
If you are interested in learning more about our marketing services targeting moms, contact us at info@handit2.com, or 303-532-4437.