Wednesday, November 29, 2017

Does Your Brand Have a Season?

At the Handit2 Network, we understand that timing is everything -- you want your product placed in the hands of the right consumers at the right time. With 2018 quickly approaching, here are some big picture ways of looking at the coming year -- themes and seasons when consumers might be more receptive to your brand or product category.

Spring at the gym.
Summer camps and events.

  • Cleaning brands! While moms are preparing for their spring cleaning binge, this is your chance to introduce them to a new or better solution.
  • Is your brand a sunscreen? Get your brand in the hands of your targeted consumer before they commit to a purchase for the summer season.
  • With bikini season approaching, consider targeting health and vanity-conscious consumers at thousands of spas nationwide.
  • May is Mental Health Awareness Month. If you have a healthy snack, or a product that otherwise brings sanity or peace to people’s lives, we’d love to discuss it!
  • School’s out and both kids and parent routines often change dramatically. Distribute your samples at thousands of summer camps, swimming pools, or other busy summertime venues to connect with parents and/or their kids.
  • If you have brand ambassadors out in the field during the summer, leverage Handit2’s extensive network of venues to expand your presence beyond where your ambassadors can reach. For instance your ambassadors could focus on the downtown areas, while Handit2 can manage sampling in the suburbs.
  • We can also accommodate frozen or refrigerated treats, a perfect surprise on a hot day.
Fall means Back to School!
Reach customers in the Winter.

  • It's back to school time! Very often, that means new kids (and parents) in new places, making it a perfect situation for a brand looking to convert new users.
  • Winter is coming! Sample your cold/flu remedy before sickness strikes.
  • November is Men's Health Awareness Month. Reach men with samples in health clubs, fire & police stations, rock climbing gyms, martial arts classes, urologist offices and more.
  • Gyms and health clubs are notoriously busy at the beginning of each year with droves of new members. Place your product in front of these eager consumers actively looking for help on their fitness journey.
  • February is Children's Dental Health Month. We have access to thousands of oral care professionals where your product will not only be featured but, in many cases, recommended by a professional.
Our goal is to help your brand gain new customers by running promotions that fit seamlessly with our partner venues’ business, and with the lifestyle of their customers. If you would like to explore opportunities for your brand for the upcoming year, reply to this email or call us at 303-532-5695.